![]() ![]() You have a market share where you can set the standard for pricing, along with greater buying power.Īnd, let’s be honest. In fact, being a monopoly on a market is a sure fire way to solidify future growth. While Google’s monopoly isn’t great for competitors, it is great for the general public who use Google, along with the company itself. Google, for example, has a monopoly of the search engine industry – sorry to the three people who access this site using Bing. If a business is so good at something that nobody else can copy their results, that isn’t a bad thing for society. However, a monopoly isn’t always a bad thing… Most of the time, a business has just found a way to be more effective than their opposition. When most people think of the term ‘monopoly’, they think of a massive and evil company squeezing the weaker opposition. At the end, there was too much focus on trivial and uninteresting things like how founders are eccentric – may be he wants to show the audience that how cool he is.Lesson One: Monopolies are actually good for innovation And goes on to sell his product, his current investment to the readers – not sure how many realised this. Says the real selling is when customers are not even aware that the selling is happening. The author emphasizes the importance of salesmen. I have come across this measure of monopoly for the first time. Discusses mostly about monopoly – and a definition for it. The book gives a completely new perspective on how businesses should be run or rather on what basis one should even start a company. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.
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